In 2002 Chuck from ShowStoppers USA wanted to make his business grow by adding an online store. ShowStoppers USA had an advantage being that they were located in Southern California, center of the Sport Compact tuning world. With there existing customers wanting to view what they carried, and the goal of new customers, we built their site with the goal of being simple. Browse by car, then separate only by Performance or Appearance. This helped with sales as the customer was enticed by other products, kind of like an isle at the supermarket, where the customer sees more products per search, ones that they might have missed.